Public Education

Topics:

Action Alerts / Fact Sheets

Presentations/Story Telling

In order to win support for your organization's asset policy agenda, you must create a public understanding of your issues and their importance to your community. Presentations, fact sheets, action alerts, and news conferences are just a few educational tools that can be used to inform various audiences about your organization's policies and programs.

General Resources:

Crafting and Communicating Your Asset Building Message (2008)

Description: This presentation discusses why and how to communicate your asset building message through a variety of media.

Author Name: New America Foundation

Organization Type: National Intermediary

Crafting and Communicating Your Message.pdf

Communication & Marketing

Description: This is a discussion from the first meeting of the Asset Policy Learning Circle on communication and marketing. Topics include:

Finding asset building messages that resonate
Using supplemental information to support the asset policy message
Using effective and efficient communication vehicles

Author Name: The Learning Circle

Organization Type: Coalition

Communication & Marketing.pdf

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